US Mega Platinum star Jason Derulo is expected to set the stage on fire with his presence when he joins a legion of African musicians, including Zambia’s Slap Dee, at this year’s flagship African music show, Coke Studio Africa.
This year Coke Studio has merged Coke Studio Africa and Coke Studio South Africa into one—bigger and better, Coke Studio Africa – 2017. The show has confirmed Jason Derulo as this year’s guest star set to feature on a special episode themed the Global Fusion Edition.
The American Pop/R&B singer and dancer who is currently riding high with his latest banger ‘Swalla’ is expected to jet into the Kenyan capital Nairobi, this week to participate in the recording of Coca-Cola’s flagship African music show.
In 2014 Coke Studio Africa saw the legendary Wyclef Jean take the stage and light up our households with the unforgettable ‘Divine Sorrow’. In 2015 super star NE-YO took Peace One Day to Rwanda and delivered a Coke Studio original song ‘Reason’. In 2016 Coke Studio saw the iconic Trey Songz set the stage on fire with his dynamic presence and now, in 2017 Coke Studio brings the Mega Platinum star Jason Derulo.
Rapper Slap Dee, who is representing Zambia in the production will share the limelight with Derulo, a new-school, multi-talented creative giant who has sold over 50 million singles and impressively achieved 11 platinum singles including ‘Wiggle’, ‘Whatcha’ Say’, ‘Talk Dirty’, ‘It Girl’, ‘In My Head’, ‘Trumpets’ and ‘Marry Me’.
Two of Africa’s hottest music producers: Masterkraft (Nigeria) and DJ Maphorisa (South Africa) will be tasked with producing all the African artistes and Jason Derulo, after which all the music will be performed and recorded live alongside Coke Studio’s highly talented house band. Last year, DJ Maphorisa produced music collaborations between Trey Songz and selected Coke Studio African stars.
Coke Studio Africa – 2017 includes artistes from Zambia, South Africa, Kenya, Uganda, Tanzania, Rwanda, Ethiopia, Nigeria, Ghana, Angola, Zimbabwe, Togo, Cote d’Ivoire, Madagascar, Mauritius, Mozambique, DRC and Cameroon. The new season is set to premiere in different regions from September this year and will broadcast in more than 30 countries across Africa.
Jason Derulo is a certified global pop music phenomenon whose appeal elicits screams from legions of young music fans across the world. He’s a highly accomplished dancer and masterful songwriter, whose skills have been called on by the likes of P Diddy, Lil Wayne, Sean Kingston and Cassie. His major collaborations with global stars like Nicki Minaj, Ty Dolla $ign, Pitbull and Juicy are among the biggest hit songs of this decade. Jason has five albums under his belt. His accolades include three wins at the coveted Teen Choice Awards (2010 & 2014) for Best R&B Track and Best R&B Album. The extraordinary performer successfully concluded a European tour dubbed Everything is 4 (2016).